Resource Centre

Resource Centre

Marketing, especially digital marketing, is evolving so quickly it can be difficult to stay up-to-date. That’s why we’ve created the Copestone Resource Centre, which we’ve filled with comprehensive, practical and accessible help and guidance. We’ve created briefings, guides and templates to help you optimise your organisation’s marketing performance. Contact us if you want to know about something but can’t find it.

How to use content marketing to generate leads

Lead generation is an ongoing challenge for business-to-business (B2B) brand marketers. The reason for existence for most B2B marketing teams is to feed their sales colleagues with high quality leads for new business. You are facing the double challenge of targeting complex supply chains with multiple decision makers, and your prospective leads are increasingly resistant to traditional sales approaches. This means taking a more subtle approach that creates a positive and consistent brand experience, therefore increasing the chances of generating leads.

What can we do for you?

For a no obligation discussion about how we can help you meet your marketing and communication objectives call or email us.

+44 (0) 20 7100 4460