What the customer user journey is and its value to B2B brands and their customers.
How the PESTLIED marketing model works.
Webinars can support B2B lead generation.
The benefits of working on your business, not just in it.
Insights on how to create a B2B marketing strategy and campaign plan.
Using goal translation to inform your B2B marketing strategy.
There are many sales forecasting methods you can use to predict future revenue.