Email marketing and marketing personas should be used to develop and improve each other.
A marketing persona is an idealised character, representative of a segment of your target audience.
Choosing your post-COVID strategy.
Why B2B websites should always be lead generation tools.
We use a worked example to guide you.
The value of marketing personas in B2B.
What may work best for B2B brands.
When a downturn strikes, businesses often cut their marketing budget. But should they?
Learn what content marketing automation is and if it's right for you.