Blog

Marketing

B2B brands will rarely achieve consistency across marketing assets without a style guide. 

October 2021

Marketing automation delivers high-quality leads, meaning your sales team can focus on value added tasks.

September 2021

Influencer marketing has disrupted traditional brand building, creating a new and highly effective way to r

August 2021

Email marketing and marketing personas should be used to develop and improve each other.

August 2021

A marketing persona is an idealised character, representative of a segment of your target audience.

July 2021

The B2C world has long been successful at telling human stories. 

June 2021

Chatbots provide an alternative to humans delivering customer service. 

June 2021

Why B2B websites should always be lead generation tools.

May 2021

The value of marketing personas in B2B. 

March 2021

What may work best for B2B brands. 

March 2021

Defining what it means to be a marketing qualified lead.
 

March 2021

The sales funnel explained.

February 2021

Not getting the B2B sales leads you want? Here’s how to generate B2B sales leads in 2021. 

January 2021

The possible reasons why you have fewer leads, and what you can do about it. 

January 2021

When a downturn strikes, businesses often cut their marketing budget. But should they?

January 2021

Learn what content marketing automation is and if it's right for you.

September 2020

Outbound email marketing remains a favourite.

January 2020

If 2019 was the year of spon con and targeted ads, what will 2020 hold?
 

November 2019

Augmented reality has been embraced by the marketing world, and its customers.

October 2019

Search Engine Optimisation (SEO): internal links, keywords, site structure – the list of digital enhancemen

July 2019