The future of artificial intelligence in content writing

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The future of artificial intelligence in content writing

Eliza
April 2022
blue background with profile of a robot and a woman facing each other

AI vs. intern. Who will win in the battle of the content?

Note from Copestone team: This is one version of two blogs published at the same time and written on the same subject. However, one of these blogs has been carefully researched and written by our copywriter Eliza, while the other has been written by an AI content writing tool. See if you can spot which is which. Find the second blog here.

What is artificial intelligence (AI)? 

AI is a broad concept that is applied to many different things. It can be used in video games, self-driving cars, and even to help doctors diagnose patients. AI and the development of autonomous technology has been around for decades. The term artificial intelligence was coined in the 1950s by computer scientist John McCarthy and the first work on AI was done by Alan Turing in the 1940s.

The use of AI has been increasing exponentially over the past few years, which means that it will continue to grow as technology advances. Some people are worried about this because they think that machines will take over human jobs. However, there are also many more jobs created by AI than lost because of it.

AI and machine learning are technologies that are being used to make computers smarter and more efficient. Machine learning is a subset of AI, but it is important to note that not all AI is machine learning. AI algorithms are also pre-programmed computers which can be used by companies or individuals to automate tasks or solve problems.

The future of AI in the workplace could be very different than what we see today. There could be an increase in the use of artificial intelligence in the workplace as well as an increase in the use of machine learning in the workplace.

Using AI in content writing 

AI is increasingly being used in content writing. AI tools and software have been developed to assist with content generation and editing. These tools are being used by many companies, including digital agencies that work on behalf of clients to generate content for them.

The idea of AI in content writing is not new. There are a number of tools, software and even companies that have been using AI for years to generate content. The introduction of the internet has made it possible for people to create content without any knowledge or expertise in the field.

Some companies use AI assistants to generate targeted content for their clients, while others use them as a tool to help copywriters with their work. The idea is that these AI assistants can be used by both humans and machines alike, providing assistance when needed and generating ideas at scale when needed.

The pros of AI writing tools 

It's not just about the time-saving aspect of AI content writing but also the fact that it generates content ideas at high speed. This means that writers can focus on what they are best at - creativity and emotions.

The pros of AI content writing are that it saves time, and it is more efficient than the traditional way of writing. It also learns from human writers, which means that it will improve over time.

Good AI writing software can make the process easy and faster because they use machine learning algorithms to generate content. They automate repetitive tasks and use data to create more relevant content for their audience.

The limitations of AI writing tools 

The limitations of AI are that it cannot think or feel. It is also limited to tasks that have a clear set of parameters.

AI has no emotion and can only generate content from the data it has stored.

Limitations of AI:

- AI can't generate thoughts or emotions and is limited to a specific set of topics

- AI is unable to generate content for complex topics

- As of now, it's not possible for the AI to generate stories or narratives.

What is the future of AI and content writing? 

The future of copywriting is not about whether there will be humans or AI writers, but how these two will work together. Content writers should use AI writing assistants to generate content ideas at scale and focus on what they are best at - creativity and emotions.

We should not think of these AI writers as a replacement for human copywriters. They just provide assistance to the content writers by getting rid of writer’s block and generating content ideas at scale.

The future of AI is bright, and it will continue to evolve alongside humans. The balance between human and AI will be maintained as well, with humans still in control of the process, but with the help of AI assistants.

What can we do for you?

For a no obligation discussion about how we can help you meet your marketing and communication objectives call or email us.

+44 (0) 20 7100 4460 mail@copestone.uk.com

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