When to create a whitepaper and when not to.

April 2021

Using content to generate the right leads. 

March 2021

Visuals are a powerful marketing tool when it comes to audience engagement.

December 2020

Learn how headless CMSs can help copywriters increase their productivity.

August 2020

Learn why optimising web content is crucial and how you can start to improve your SEO. 

March 2020

Podcasts are set to increase in significance for content marketers, don’t miss this opportunity

May 2019

The Google search algorithm changes 500-600 times a year.

January 2019

Editing is the process of correcting, rewording or finalising information before publication.

December 2018

International marketing uses marketing activities to meet customers' needs in other countries.

November 2018

Localisation is translation taken a step further.

November 2018

Pay-per-click advertising (PPC) is the search engines’ way of letting you pay to skip the queue.

November 2018

Business-to-business brands typically resist using social media for marketing.

November 2018

Copywriting is a form of writing used for marketing purposes.

August 2018

Public relations (PR) gets information to your audience via the press.

July 2018

Marketing copywriters craft copy that compels the reader to act. And that is priceless.

June 2018

Search engine optimisation (SEO) is about creating online content that can be found by a search engine.

June 2018

A case study is the story of how your product or service solved challenges for one of your stakeholders, su

June 2018

As the name suggests, an infographic typically presents data-heavy information in graphical form so it can

June 2018

There are many reasons you might be considering hiring a professional copywriter.

May 2018

A proof-reader will ensure your work is ready for publication.

May 2018

Today’s online audiences are constantly looking for information.

May 2018

Tone of voice (TOV) is about how you say something rather than what you are saying.

May 2018

Whitepapers are powerful documents that present complex and lengthier content, designed t

May 2018