Content
What is best, and when, for B2B brands.
When to create a whitepaper and when not to.
Using content to generate the right leads.
Visuals are a powerful marketing tool when it comes to audience engagement.
Learn how headless CMSs can help copywriters increase their productivity.
Learn why optimising web content is crucial and how you can start to improve your SEO.
Podcasts are set to increase in significance for content marketers, don’t miss this opportunity
The Google search algorithm changes 500-600 times a year.
Editing is the process of correcting, rewording or finalising information before publication.
International marketing uses marketing activities to meet customers' needs in other countries.
Localisation is translation taken a step further.
Pay-per-click advertising (PPC) is the search engines’ way of letting you pay to skip the queue.
Business-to-business brands typically resist using social media for marketing.
Copywriting is a form of writing used for marketing purposes.
Public relations (PR) gets information to your audience via the press.
Marketing copywriters craft copy that compels the reader to act. And that is priceless.
Search engine optimisation (SEO) is about creating online content that can be found by a search engine.
A case study is the story of how your product or service solved challenges for one of your stakeholders, su
As the name suggests, an infographic typically presents data-heavy information in graphical form so it can
There are many reasons you might be considering hiring a professional copywriter.
A proof-reader will ensure your work is ready for publication.
Today’s online audiences are constantly looking for information.
Tone of voice (TOV) is about how you say something rather than what you are saying.
Whitepapers are powerful documents that present complex and lengthier content, designed t