Blog

Content

How to make the content of your webinar go further. 

August 2021

Flatplanning aligns creative thinking and supports the delivery of better content.  

August 2021

Ideas for driving interest in your webinar. 

July 2021

The value of social media marketing in B2B. 

July 2021

Tone of voice is something every B2B brand needs to define. 

June 2021

PPC is an effective strategy, but it works better when integrated with SEO copywriting.

May 2021

An introduction to entity-based SEO.

May 2021

How to get the most out of your B2B content.

April 2021

When to create a whitepaper and when not to.

April 2021

Using content to generate the right leads. 

March 2021

Visuals are a powerful marketing tool when it comes to audience engagement.

December 2020

Learn how headless CMSs can help copywriters increase their productivity.

August 2020

Learn why optimising web content is crucial and how you can start to improve your SEO. 

March 2020

Podcasts are set to increase in significance for content marketers, don’t miss this opportunity

May 2019

The Google search algorithm changes 500-600 times a year.

January 2019

Editing is the process of correcting, rewording or finalising information before publication.

December 2018

International marketing uses marketing activities to meet customers' needs in other countries.

November 2018

Localisation is translation taken a step further.

November 2018

Pay-per-click advertising (PPC) is the search engines’ way of letting you pay to skip the queue.

November 2018

Copywriting is a form of writing used for marketing purposes.

August 2018

Public relations (PR) gets information to your audience via the press.

July 2018

Marketing copywriters craft copy that compels the reader to act. And that is priceless.

June 2018

Search engine optimisation (SEO) is about creating online content that can be found by a search engine.

June 2018

A case study is the story of how your product or service solved challenges for one of your stakeholders, su

June 2018

As the name suggests, an infographic typically presents data-heavy information in graphical form so it can

June 2018

There are many reasons you might be considering hiring a professional copywriter.

May 2018

A proof-reader will ensure your work is ready for publication.

Gill
May 2018

Today’s online audiences are constantly looking for information.

May 2018

Whitepapers are powerful documents that present complex and lengthier content, designed t

May 2018