Recent Posts
What the customer user journey is and its value to B2B brands and their customers.
How the PESTLIED marketing model works.
Influencer marketing has disrupted traditional brand building, creating a new and highly effective way to r
Email marketing and marketing personas should be used to develop and improve each other.
How to make the content of your webinar go further.
Flatplanning – how to create and gain the most value from your content via streamlined collaboration
Flatplanning aligns creative thinking and supports the delivery of better content.
A marketing persona is an idealised character, representative of a segment of your target audience.
Ideas for driving interest in your webinar.
Webinars can support B2B lead generation.
The value of social media marketing in B2B.
The B2C world has long been successful at telling human stories.
Choosing your post-COVID strategy.
Chatbots provide an alternative to humans delivering customer service.
Tone of voice is something every B2B brand needs to define.
Why B2B websites should always be lead generation tools.
PPC is an effective strategy, but it works better when integrated with SEO copywriting.
An introduction to entity-based SEO.
What you need to know and where to start.
The benefits of working on your business, not just in it.
What is best, and when, for B2B brands.
When to create a whitepaper and when not to.
We use a worked example to guide you.
The value of marketing personas in B2B.
What may work best for B2B brands.
Using content to generate the right leads.
Defining what it means to be a marketing qualified lead.
The sales funnel explained.
Insights on how to create a B2B marketing strategy and campaign plan.
Using goal translation to inform your B2B marketing strategy.
There are many sales forecasting methods you can use to predict future revenue.
Not getting the B2B sales leads you want? Here’s how to generate B2B sales leads in 2021.
The possible reasons why you have fewer leads, and what you can do about it.
When a downturn strikes, businesses often cut their marketing budget. But should they?
Visuals are a powerful marketing tool when it comes to audience engagement.
Digital transformation removes barriers between countries and continents: how export-ready are you?
Learn what content marketing automation is and if it's right for you.
Learn how headless CMSs can help copywriters increase their productivity.
Learn why optimising web content is crucial and how you can start to improve your SEO.
If 2019 was the year of spon con and targeted ads, what will 2020 hold?
Augmented reality has been embraced by the marketing world, and its customers.
Search Engine Optimisation (SEO): internal links, keywords, site structure – the list of digital enhancemen
Podcasts are set to increase in significance for content marketers, don’t miss this opportunity
Engaging with employees through effective internal communications is a key part of an integrate
The Google search algorithm changes 500-600 times a year.
Editing is the process of correcting, rewording or finalising information before publication.
International marketing uses marketing activities to meet customers' needs in other countries.
Localisation is translation taken a step further.
Pay-per-click advertising (PPC) is the search engines’ way of letting you pay to skip the queue.
Copywriting is a form of writing used for marketing purposes.
Public relations (PR) gets information to your audience via the press.
Marketing copywriters craft copy that compels the reader to act. And that is priceless.
Search engine optimisation (SEO) is about creating online content that can be found by a search engine.
A case study is the story of how your product or service solved challenges for one of your stakeholders, su
As the name suggests, an infographic typically presents data-heavy information in graphical form so it can
There are many reasons you might be considering hiring a professional copywriter.
Hiring contractors and freelancers is a great way to access specialist skills and increase capacity.
A proof-reader will ensure your work is ready for publication.
Today’s online audiences are constantly looking for information.
Whitepapers are powerful documents that present complex and lengthier content, designed t