Blog

Recent Posts

Build more landing pages to generate more leads. 

October 2021

B2B brands will rarely achieve consistency across marketing assets without a style guide. 

October 2021

Marketing automation delivers high-quality leads, meaning your sales team can focus on value added tasks.

September 2021

What the customer user journey is and its value to B2B brands and their customers. 

September 2021

Influencer marketing has disrupted traditional brand building, creating a new and highly effective way to r

August 2021

Email marketing and marketing personas should be used to develop and improve each other.

August 2021

How to make the content of your webinar go further. 

August 2021

Flatplanning aligns creative thinking and supports the delivery of better content.  

August 2021

A marketing persona is an idealised character, representative of a segment of your target audience.

July 2021

Ideas for driving interest in your webinar. 

July 2021

Webinars can support B2B lead generation. 

July 2021

The value of social media marketing in B2B. 

July 2021

The B2C world has long been successful at telling human stories. 

June 2021

Chatbots provide an alternative to humans delivering customer service. 

June 2021

Tone of voice is something every B2B brand needs to define. 

June 2021

Why B2B websites should always be lead generation tools.

May 2021

PPC is an effective strategy, but it works better when integrated with SEO copywriting.

May 2021

An introduction to entity-based SEO.

May 2021

What you need to know and where to start. 

May 2021

The benefits of working on your business, not just in it.

April 2021

How to get the most out of your B2B content.

April 2021

When to create a whitepaper and when not to.

April 2021

The value of marketing personas in B2B. 

March 2021

What may work best for B2B brands. 

March 2021

Using content to generate the right leads. 

March 2021

Defining what it means to be a marketing qualified lead.
 

March 2021

The sales funnel explained.

February 2021

Insights on how to create a B2B marketing strategy and campaign plan. 

February 2021

Using goal translation to inform your B2B marketing strategy. 

February 2021

There are many sales forecasting methods you can use to predict future revenue.

February 2021

Not getting the B2B sales leads you want? Here’s how to generate B2B sales leads in 2021. 

January 2021

The possible reasons why you have fewer leads, and what you can do about it. 

January 2021

When a downturn strikes, businesses often cut their marketing budget. But should they?

January 2021

Visuals are a powerful marketing tool when it comes to audience engagement.

December 2020

Digital transformation removes barriers between countries and continents: how export-ready are you? 

November 2020

Learn what content marketing automation is and if it's right for you.

September 2020

Learn how headless CMSs can help copywriters increase their productivity.

August 2020

Learn why optimising web content is crucial and how you can start to improve your SEO. 

March 2020

Outbound email marketing remains a favourite.

January 2020

If 2019 was the year of spon con and targeted ads, what will 2020 hold?
 

November 2019

Augmented reality has been embraced by the marketing world, and its customers.

October 2019

Search Engine Optimisation (SEO): internal links, keywords, site structure – the list of digital enhancemen

July 2019

Podcasts are set to increase in significance for content marketers, don’t miss this opportunity

May 2019

Engaging with employees through effective internal communications is a key part of an integrate

February 2019

Editing is the process of correcting, rewording or finalising information before publication.

December 2018

International marketing uses marketing activities to meet customers' needs in other countries.

November 2018

Localisation is translation taken a step further.

November 2018

Pay-per-click advertising (PPC) is the search engines’ way of letting you pay to skip the queue.

November 2018

Copywriting is a form of writing used for marketing purposes.

August 2018

Public relations (PR) gets information to your audience via the press.

July 2018

Marketing copywriters craft copy that compels the reader to act. And that is priceless.

June 2018

Search engine optimisation (SEO) is about creating online content that can be found by a search engine.

June 2018

A case study is the story of how your product or service solved challenges for one of your stakeholders, su

June 2018

As the name suggests, an infographic typically presents data-heavy information in graphical form so it can

June 2018

There are many reasons you might be considering hiring a professional copywriter.

May 2018

Hiring contractors and freelancers is a great way to access specialist skills and increase capacity.

Ellie
May 2018

A proof-reader will ensure your work is ready for publication.

Gill
May 2018

Today’s online audiences are constantly looking for information.

May 2018

Whitepapers are powerful documents that present complex and lengthier content, designed t

May 2018