Blog

Recent Posts

When to create a whitepaper and when not to.

April 2021

The value of marketing personas in B2B. 

March 2021

What may work best for B2B brands. 

March 2021

Using content to generate the right leads. 

March 2021

Defining what it means to be a marketing qualified lead.
 

March 2021

The sales funnel explained.

February 2021

Insights on how to create a B2B marketing strategy and campaign plan. 

February 2021

Using goal translation to inform your B2B marketing strategy. 

February 2021

There are many sales forecasting methods you can use to predict future revenue.

February 2021

Not getting the B2B sales leads you want? Here’s how to generate B2B sales leads in 2021. 

January 2021

The possible reasons why you have fewer leads, and what you can do about it. 

January 2021

When a downturn strikes, businesses often cut their marketing budget. But should they?

January 2021

Visuals are a powerful marketing tool when it comes to audience engagement.

December 2020

Digital transformation removes barriers between countries and continents: how export-ready are you? 

November 2020

Learn what content marketing automation is and if it's right for you.

September 2020

Learn how headless CMSs can help copywriters increase their productivity.

August 2020

Learn why optimising web content is crucial and how you can start to improve your SEO. 

March 2020

Outbound email marketing remains a favourite.

January 2020

Chatbots provide an alternative to humans delivering customer service. 

December 2019

If 2019 was the year of spon con and targeted ads, what will 2020 hold?
 

November 2019

Augmented reality has been embraced by the marketing world, and its customers.

October 2019

Search Engine Optimisation (SEO): internal links, keywords, site structure – the list of digital enhancemen

July 2019

Podcasts are set to increase in significance for content marketers, don’t miss this opportunity

May 2019

Engaging with employees through effective internal communications is a key part of an integrate

February 2019

The Google search algorithm changes 500-600 times a year.

January 2019

Editing is the process of correcting, rewording or finalising information before publication.

December 2018

International marketing uses marketing activities to meet customers' needs in other countries.

November 2018

Localisation is translation taken a step further.

November 2018

Pay-per-click advertising (PPC) is the search engines’ way of letting you pay to skip the queue.

November 2018

Business-to-business brands typically resist using social media for marketing.

November 2018

Copywriting is a form of writing used for marketing purposes.

August 2018

Public relations (PR) gets information to your audience via the press.

July 2018

Marketing copywriters craft copy that compels the reader to act. And that is priceless.

June 2018

Search engine optimisation (SEO) is about creating online content that can be found by a search engine.

June 2018

A case study is the story of how your product or service solved challenges for one of your stakeholders, su

June 2018

As the name suggests, an infographic typically presents data-heavy information in graphical form so it can

June 2018

There are many reasons you might be considering hiring a professional copywriter.

May 2018

Hiring contractors and freelancers is a great way to access specialist skills and increase capacity.

Ellie
May 2018

A proof-reader will ensure your work is ready for publication.

Gill
May 2018

Today’s online audiences are constantly looking for information.

May 2018

Tone of voice (TOV) is about how you say something rather than what you are saying.

May 2018

Whitepapers are powerful documents that present complex and lengthier content, designed t

May 2018