Comprehensive marketing services, from A to Z
At its simplest, we segment and target markets, we create and implement strategy, and we write and put into practice effective and successful marketing and campaign plans.
Copestone Marketing can deliver you anything from providing expert consultancy advice on segmentation, targeting and competitive strategies, through brainstorming, researching and writing marketing plans, to detailed campaign planning and implementation. We get involved in brand strategies and channel marketing, as well as in every aspect of creating strategy for internal communications, external marketing, public policy and media relations.
Our strength lies in the fact that we focus on understanding your target market segments and the specific messaging and media to communicate how your proposition’s benefits exactly meet your market’s needs. We integrate seamlessly with, or commission and project manage, market researchers, graphic designers, web developers, digital agencies and marketing agencies, both in the UK and abroad. That means we can either work with your chosen team or will be able to suggest the perfect supply partners for your particular project.
Based just north of London in Hatfield, Hertfordshire, our UK, EU, Americas, Africa and Asia specialists offer professional and expert strategic marketing consultancy. This includes market research, marketing communications, internal communications, creative direction, copywriting and media relations – all the marketing services you need for all your communications:
Above the line (ATL) Advertising Below the line (BTL) Brand audits Brand communications Brand management Brand strategy Broadcast – radio, television, web Business plans Business to business (B2B) Business to consumer (B2C) Category management Change communications campaigns Change communications strategy Channel management Channel marketing Communication campaigns Communication plans Communication strategy Communications audits Competitive positioning Competitive strategy Competitor analysis Competitor brand analysis Competitor content analysis Competitor corporate responsibility analysis Competitor monitoring Competitor positioning Competitor research Content audits Content creation Content management Content marketing Content strategy Corporate marketing planning Corporate marketing strategy Corporate marketing vision and mission Corporate reporting Corporate social responsibility analysis Corporate social responsibility campaigns Corporate social responsibility content Corporate social responsibility strategy Corporate strategy Corporate wargaming Creative asset analysis Creative asset management Crisis media relations strategies Customer analysis Customer relationship mapping Customer relationship marketing Customer segmentation Customer targeting Data analysis Data mining Digital marketing campaigns Digital marketing content Digital marketing strategy Direct marketing campaigns Direct marketing content Direct marketing strategy Display advertising campaigns Display advertising strategy Editorial strategy Electronic marketing Event campaign planning Event marketing strategy Experiential campaign planning Experiential marketing strategy External communications campaigns External communications strategy Field marketing campaign planning Field marketing strategy Forecasting Guidelines – brand, corporate, ID, product HR communications strategy Human resources (HR) communications Identity strategies – brand and corporate In-store campaigns and promotion In-store strategy Integrated marketing strategy Integrated multichannel campaign implementation Integrated multichannel campaign planning Integrated multichannel marketing Interactive campaign management Interactive campaign planning Interactive campaign strategy Internal communications content Internal communications management Internal communications planning Internal communications strategy Investor communications content Investor communications management Investor communications planning Investor communications strategy Lead generation campaigns Lead generation planning Lead generation strategies Localisation strategy Marcoms campaigns Marcoms planning | Marcoms strategy Market analysis Market research Market segmentation Market targeting Marketing budgets Marketing campaigns Marketing consultancy Marketing economics Marketing implementation Marketing models Marketing planning Marketing plans Marketing procurement Marketing statistics Marketing strategy Marketing supply chain Media campaign planning Media relations campaign implementation Media relations campaigns Media relations strategies Media research Mobile marketing Multichannel strategies Multimedia marketing Multimedia strategy New product development New service development Niche marketing Online campaign planning Online strategy Outdoor campaign planning Outdoor marketing strategy Outdoor media strategy Packaging strategy Pay per click (PPC) campaign planning Pay per click (PPC) content creation Pay per click (PPC) strategy Pitch strategy Planning Point of purchase (POP) strategy Point of sale (POS) strategy Pre-qualification questionnaire (PQQ) strategy Proposal strategy Proposition creation and development Proximity marketing Public affairs strategy Public relations/publicity strategy Publishing strategy Research planning Research strategy Retail Distribution Review (RDR) Return on marketing investment Sales campaigns Sales planning Sales promotions Sales strategy Scenario planning and role play Search engine optimisation (SEO) Search engine optimisation (SEO) strategy Service process analysis Service process planning Service process strategy Solvency II communication strategies Stakeholder analysis Stakeholder communications Stakeholder management Stakeholder mapping Strategic communications Strategic consulting Strategic marketing Strategic research Strategic studies Strategy Strategy consultancy Style guides Supply chain analysis Supply chain strategy Tender/invitation to tender (ITT) content Tender/invitation to tender (ITT) strategy Thought leadership content Thought leadership strategy Through the line (TTL) strategy Through the line (TTL) campaigns Viral marketing campaign planning Viral marketing strategy Web content creation Web content strategy Web marketing campaign planning Web marketing strategy White paper content creation White paper strategy |
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To see what we can do for you, call us on +44 (0) 1707 890 118 or email mail@copestone.uk.com.
+44 (0) 1707 890 118
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